JAITEA is deeply inspired by my grandfather, the Rajah of Kotwara, whose life embodied grace, creativity, hospitality and a profound appreciation for culture.

Growing up, I was captivated by stories of Kotwara, a world where guests were welcomed warmly, conversations flowed freely, and every detail was considered with care. Hospitality was not simply about serving refreshments; it was about creating memorable experiences and bringing people together.

That philosophy remains at the heart of JAITEA today.

Tea has long been a symbol of connection, ceremony and generosity across cultures. Through JAITEA, I wanted to honour my heritage by reimagining these traditions for a modern world, combining the elegance of royal India with the refinement of British tea culture and a touch of fashion, artistry and imagination.

Every blend is crafted not only to taste exceptional, but to create a moment worth savouring. A pause in a busy day. A conversation shared with friends. A small ritual that transforms the ordinary into something special.

JAITEA is, in many ways, a love letter to the values my grandfather lived by: beauty, hospitality, curiosity and the joy of bringing people together.

- Jasmine, Founder

We stand by our core values of integrity, innovation, and customer satisfaction. Every decision we make is guided by these principles, ensuring that we deliver the best experience possible.